Areas covered in this section:

 

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Why Boycott Nescafé?
What does Nestlé say?
How Nestlé breaks the International Code
Nestlé’s priorities: profits before health
Can all mothers breastfeed?
What if mothers don’t want to breastfeed?
Is Nestlé allowed to donate any baby milk?
UNICEF and WHO take action
Is the boycott working?
How you can help
 
photo©Mike Edwards

 

 

 


 

 

 

 

Why boycott Nescafé?

One and a half million babies die every year because they are not breastfed, says the United Nations Children's Fund (UNICEF). Millions more become seriously ill. Breastfeeding provides the best start in life for all babies, but in a poor society it is a lifeline.

Baby milk companies promote their milks to mothers and health workers because they realise that if they don't get babies on the bottle, they don't do business.

A baby dies every 30 seconds from unsafe bottle feeding

Nestlé, the world's largest food company, sells nearly half the world's baby food. It sets marketing trends, which are followed by the other companies.

The World Health Organisation (WHO) and UNICEF have an International Code of Marketing which bans all forms of promotion of baby milk.

Nestlé violates this Code more often than any of its competitors.

That's why we ask people like you to stop buying Nescafé, the company's best-selling product.

Just Nescafé? You may choose to avoid other Nestlé products including Rowntree, Findus, Shredded Wheat, Perrier, Crosse and Blackwell, Buitoni, Carnation, Maggi, Tartex and Chambourcy. A full listing of Nestlé products will be available on-line from this site soon

 

One of Nestlé's most successful marketing tactics is giving free supplies of milk to hospitals:

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What does Nestlé say?

The first international Nestlé boycott was suspended in 1984 when the company promised to follow the International Code

Nestlé soon reneged on its promise, so the boycott was relaunched in 1988.

Since 1991, UNICEF and WHO have gradually persuaded many governments to ban free supplies of baby milk to hospitals. Nestlé still refuses to admit that free supplies are harmful, ending the practice only when forced to by official action.

The company replies to boycotters with a pamphlet and a covering letter. In this section, we give some answers to its claims.

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How Nestlé breaks the International Code

Nestlé stopped some of its more blatant practices in response to the first boycott. But it now concentrates on cleverer and more cost-effective practices. Monitoring in 62 countries in 1993 and 1994 found hundreds of Code violations by Nestlé. These include:

 

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Nestlé's priorities: profits before health

Nestlé claims to be 'committed to breastfeeding' but its over-riding priority is to make profits for its shareholders. Nestlé is in the business of undermining breastfeeding in order to sell more baby milk.

Nestlé has undermined government attempts to introduce strong laws to protect breastfeeding, for example in Ghana, the Philippines and the EC


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Can all mothers breastfeed?

It is rare for a woman to be physically unable to breastfeed. And for the tiny number of babies who have to be fed on a substitute, donated breastmilk or wet nursing provide a better start in life than baby milks.

Even malnourished mothers can breastfeed and it is safer, cheaper and more sensible to feed the mother than to give milk for her baby.

Nestlé implies that premature babies cannot be breastfed. But research shows that premature babies who do not receive breastmilk are up to 20 times more likely to contract a potentially fatal condition. Twins can also be breastfed because the more a baby suckles, the more milk is produced.

Even the fact that many mothers work outside the home does not excuse Nestlé's practices.

Worldwide, there is little difference in breastfeeding rates whether women work inside or outside the home. And even if mothers use artificial milk later on, the early protection provided by breastfeeding is still important.

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What if mothers don't want to breastfeed?

The Campaign against Nestlé aims to protect all mothers and babies. A mother should have the right to an informed choice.

If she decides to use baby milk, her decision should be based on advice from a health worker, not on the strength of a company's marketing campaign. Health workers also need protection from misinformation if they are to give sound advice.

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Is Nestlé allowed to donate any baby milk?

World Health Assembly Resolutions in 1986 and 1994 clarified the International Code: no free or subsidised supplies of baby milk should be given to hospitals or maternity wards - the small amount needed should be bought by the institutions.

Nestlé is allowed to donate milk for babies who need it in emergency relief operations. But the supply should be strictly controlled and continue for as long as the babies need it. Donations may not be used as a tactic to increase sales.

 

In 1994, the World Health Assembly stated that there should be "no donations of free or subsidised supplies of breastmilk substitutes in any part of the health care system.

 

 

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UNICEF and WHO take action

In 1991, as part of their Baby Friendly Hospital Initiative, UNICEF and WHO asked Nestle and its competitors to abide by the International Code immediately, starting with an end to free supplies in all countries by the end of 1992. The companies claimed to support the Initiative but refused to end free supplies until governments introduced watertight legislation. Even this inadequate commitment has been described by UNICEF's Executive Director as coming about "because of the boycott."

By July 1994, all except 2 countries in Asia, Africa and Latin America which received free supplies had introduced a ban against the practice. However, free supplies continue in many of these countries. The baby milk industry admits this and, regarding the Middle East, for example, now says that governments need to enforce their bans.

 

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Is the boycott working?

Yes, Nestlé is clearly worried about the damage to its sales and reputation.

 

"Every time a customer goes into a store and makes a conscious decision not to buy one of our products, it hurts.

-A Nestlé Manager in Canada.

The boycott is supported internationally by thousands of individuals, businesses and development, health, religious and political organisations. In the UK, these include Save the Children, the Women's Institute and the Royal College of Midwives.

In 1992, Nescafé sales fell 3% (£7 million) while Nestle increased its coffee advertising by 27%. In 1993, ad spending on the basic Nescafe brand was increased again – from £8m to £14m.

Nestlé is responding to the boycott with clever public relations techniques whilst continuing to violate the Code. The boycott will continue until monitoring shows that Nestlé has stopped all irresponsible marketing practices.

We've been successful once before - with your help, we can do it again.

 

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How you can help

Together we can make a difference.
Please write to; Nestlé (Ireland) Ltd, Blessington Road, Dublin 24, and send us a copy of your letters

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